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10/06 : Who cares? This is awesome!
Adobe announced on Monday at Adobe MAX, the company’s worldwide developer conference, that its Flash Professional CS5 developer tool will enable developers to create…
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Adobe announced on Monday at Adobe MAX, the company’s worldwide developer conference, that its Flash Professional CS5 developer tool will enable developers to create interactive applications for the iPhone and iPod Touch. A public beta of Flash Professional CS5 is expected to be available later this year.
With the weight of “Billions” in potential low-hanging ad revenue and a lack of specs to communicate where to sped it and why the bottom line with web video these days is that something’s gotta give.
David August has a few ideas on the topic I found interesting…
“Companion ads bundled with video ads mean lost audience.”
He’s got a good point and a handful of others too like…
“Whether legal or otherwise, people will find a way to view what they want on the device on which they want to view it.”
Personally, I think companion ads should be an add-on to a media buy, not part of the core purchase - and definitely not required by agencies. I also think that in order to make sure ads are viewed it needs to be easy to get to the content with even less obtrusive ad inventory than before. Otherwise users WILL find a way to get right around it.
And above all - video ad specs should be open source compatible regardless of the player, i.e. be integrated with leading Open Source ad server OpenX to start. There are plenty of developers world wide that would do the integration and documentation work, we just need video player companies to warm up to the idea even if it means they need to alter their business model away from sharing ad revenues.
In my opinion that’s the only way to ensure fairness and spur innovation in this obviously insanely lucrative niche of web video - especially as it grows wings with mobile.
What is Semantic HTML and why is it so $#&@! important to Web Developers?
Although I have my own opinions (describe the content, not the presentation), I love to hear hear what other developers think - especially those spouting with such zeal that you wouldn’t be surprised to see tattooed HTML tags covering their chest as they rip off their T-Shirt in outrage against non-standard mark up!
For instance take Jason Kottke’s answer…
As much as possible, the tags surrounding the content of a document should describe what that content is and/or what it’s for - mofo!
This is from a thorough (and passionate!) presentation from New Zealand that I found especially insightful.
Points of interest…
1. “Which tag should we use when?” It depends.
2. Semantics are determined by the user, and the user is not always human.
3. There isn’t a perfect HTML tag for everything and heck - sometimes the tag you think would be right might not be the best tag for a given situation.
Key take away… Think about what the content is and why you want it to look a certain way.
