New to the shop and working on a tight budget? If so, Contact me through this website and receive 20% off your first project!
Recent post
10/06 : Who cares? This is awesome! Adobe announced on Monday at Adobe MAX, the company’s worldwide developer conference, that its Flash Professional CS5 developer tool will enable developers to create… more >>
Recent projects
Hulu Partnership: Hulu is the closest the web has scene to a mass market TV killer, or at least…
more >>
AJAX Video Player: Style.com outsourced their video players and content management to an outside vendor that was an expert in…
more >>
Brightcove Integration: CondeNet’s 5 video properties needed a Web 2.0 style rebirth to maintain their competitive edge in an…
more >>
Podcasting
✓ Created, launched and / or managed 32 weekly podcasts✓ Integrated real-time ad serving, reporting and inventory management
✓ Over the last two years 8 of these podcasts have been featured on the iTunes Top 25
Client(s)
iTunes, CondeNet (Concierge.com, Epicurious.com, Style.com, Men.Style.com and Wired.com) and TheNewYorker.com
Opportunity
Technically speaking podcasting is really just blogging with audio or video files instead of text. Then that content gets displayed in iTunes and is made downloadable to an iPod or the like. At least this is from the point of view of the user.
Business wise (from the Publisher's point of view) podcasting means so much more including A.) a chance to seamlessly re-use existing content off-site, B.) a chance to create a great deal of value for advertisers through targeted video ad packages, C.) a chance to help market research efforts by sifting through comments from an objective audience, D.) a chance to further brand reach and audience engagement efforts through niche content offerings that are agile enough to easy react to user comments.
All in all it's a must have for any major media outlet moving forward, however it can be incredibly hard to monetize and here is why: Although Apple did an incredible job of building a solid bridge connecting Publishers to iPod owning interested viewers, their mission is to sell more hardware and not to capitalize on ad profit sharing relationships which is the business model of just about every other web video syndication partner.
What does all this mean? It means that Steve Jobs told publishers, we want your content but you are on your own with figuring out how to monetize it - which traditionally involves integrating ad serving, reporting, and inventory management systems.
I was tasked to lay the groundwork and then lead this initiative for two and a half years.
Solution
✓ Using Dreamweaver I created one XML file per podcast per the iTunes spec
✓ Using Photoshop I created podcast logos
✓ Using Final Cut Pro and Sorensen Squeeze I edited and compressed video files
✓ Using Akamai I uploaded the content and later analyzed reporting metrics
✓ Using Kiptronic and VoloMedia I integrated real time ad serving and reporting
✓ Using phone and email I managed the relationship with the iTunes staff for free promotions
Technologies
XML, CDN, Dreamweaver, Photoshop, Final Cut Pro, Sorensen Squeeze, iTunes, iPod, Akamai, Kiptronic, VoloMedia
URLs
Wired.com Podcasts
TheNewYorker.com Podcasts