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Hulu Partnership: Hulu is the closest the web has scene to a mass market TV killer, or at least…
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AJAX Video Player: Style.com outsourced their video players and content management to an outside vendor that was an expert in…
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Brightcove Integration: CondeNet’s 5 video properties needed a Web 2.0 style rebirth to maintain their competitive edge in an…
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Hulu Partnership
✓ Amazingly-High-Quality, Relatively-Quick, FREE Streaming Video = Big Ad $$$!✓ Strictest integration project to date with a 120 page spec guide
✓ Used this opportunity to go back through ALL videos and store highest quality assets
Client(s)
Hulu and CondeNet (Epicurious.com, Style.com, Men.Style.com and Wired.com)
Opportunity
Hulu is the closest the web has scene to a mass market TV killer, or at least common substitute.
Ever evolving content partnerships, a clean cool UI and with their fast, slick and scalable back-end architecture - Hulu quickly became the de facto place for browser based HD quality web video.
Which made it an ideal content partner for CondeNet who has produced hundreds of high quality web friendly videos for top Fashion, Food, Health, Travel and Tech verticals and would love to share users and thus advertising dollars with more traditional TV publishers.
Hulu's integration was a made a little easier by CondeNet's previous work partnering the same way with iTunes, YouTube, Adobe Media Player, Sony Bravia and Verizon VCast. However every content partner has their own specs and Hulu's were stricter than I've ever seen.
Hulu requested 25MB/Sec video files, that's about a Gigabyte per one minute of video. With about 300 videos to transfer to Hulu servers plus populating their CMS with corresponding meta data and high quality "thumbnails" (1200x800 images) the Hulu Integration was a challenge.
Personally I think that the CondeNet content looks better on Hulu than it does anywhere else on the web. Try the links below and the ones on other projects on this site to compare for yourself.
Solution
✓ Met with Hulu to evaluate technology
✓ Planned integration path
✓ Managed integration
Technologies
PhotoShop, Final Cut Pro, XMLSpy, XML, .mov, .flv, .jpg, .gif
URLs
http://hulu.com/epicuriouscom
http://hulu.com/stylecom
http://hulu.com/menstylecom
http://hulu.com/wired
http://condenet.com
http://hulu.com